"Woanders is auch scheiße"

I am impressed! Apparently the slogan “Woanders is auch scheisse” didn’t make it to become the official slogan of the cultural capital of Europe 2010 - the Ruhrgebiet. However - and that’s what impresses me - you can get a T-Shirt with the slogan from the official cultural capital website. This is definitively not conventional marketing of a cultural capital. Still, “woanders is auch scheiße” is an essential of the local self-conception of the Ruhr - it really brings it to the point in words that any resident of the Ruhr could have found to describe what he thinks of his home region - honest, direct, realistic - but proud.